Performance Dynamics is a Personal Training and fitness centre that believe the key to getting the results you want lies in simplicity. Whether it is elite athletic testing and coaching or personal coaching and nutrition, it should be driven by science and directed by simplicity.
The project brief was to take the existing brand of Performance Dynamics and create a new website complete with iconography, videography, a booking engine & a new brand style to help bring this brand into the digital era & allow it to grow further.
It was very important for our client that the website was 100% responsive. For our creation of the Performance Dynamics website, responsive design was at the forefront to allow anyone be able to enjoy our work both visually & from a functionality point of view. We also used icons for the Performance Dynamics website to help engage the user, create interest with visuals & break up blocks of content so as to sustain the user’s focus.
