Importance of Digital Marketing For Small Businesses

For every business, connecting with your customers is key to developing your brand and driving sales. While many small businesses may use more traditional forms of marketing, digital  marketing can help you tap into a broader range of customer segments. At Binate Digital, we use various forms of digital marketing to boost your online presence ranging from Social Media Marketing to Pay Per Click Ads. In particular, we understand the importance of digital marketing for small businesses and how to best meet your needs.

Types of Digital Marketing

In digital marketing, there are various different types of marketing that can be implemented. When creating a digital marketing strategy, you may use a single method or rely on a combination of different tools. These different strategies fall under seven different categories

Search Engine Optimization

Search Engine Optimization (SEO) is an organic way to advertise your business through improving your website. This in turn can help increase your websites visibility when people search for products or services related to your business. As a small company, Search Engine Optimization can help make you competitive against larger companies in your industry. 

Social Media Marketing

Social Media (such as Facebook, Instagram, LinkedIn and Twitter) is a great way to build your brand identity and connect with your specified target audience. With LinkedIn, you can develop the professional nature of your business. Twitter allows you to join in on conversations in your industry. Instagram is a highly visual platform, which is great for promoting products; it is also ideal for targeting younger audiences. Lastly, Facebook is ideal for promoting products and interacting with the target audience. Through linking your social media to your website as well, you can improve your SEO. Whether you are a big or small company, every business in this day needs social media in order to build your brand and remain relevant.

Email Marketing

Email marketing is an effective way to directly target your customers and any prospective customers directly. This method of marketing can be used to promote products and services or announce any news. It is a great way to turn leads into customers and build brand loyalty among existing customers. Especially for small businesses, brand loyalty is key to driving

Pay Per Click Ads

Pay Per Click ads are ideal for going beyond your organic reach. Rather than solely relying on search engine optimization to drive traffic to your website, you can set up an ad that will direct users to your website. This particular ad type involves the business advertising to pay each time the ad is clicked. The length of this ad and the contents of the ad can be adjusted to suit the aims of the business. This is a particularly valuable strategy for small businesses who have a decent online presence but are still seeing low levels of traffic to their website.

Marketing Analytics

Marketing Analytics is key to understanding your audience and in turn understanding how best they should be marketed to. It uses analysis methods such as Porter’s Five Forces and SWOT analysis to understand the position of your company in the industry. 

Content Marketing

Content Marketing is one of the biggest contributors to building your online presence. By sharing content online (whether on your website or social media) you can spread your brand awareness while also attracting new customers, engaging users and retaining loyal customers. This content can include posting articles, sharing videos or posting about your products and services on social media.

Mobile Marketing

While the other areas of marketing are broadly online, mobile marketing is a strategy for directly targeting potential customers on their smartphones and tablets. This involves email marketing, SMS marketing, social media and other mobile applications. Currently, worldwide there are 6378 billion smartphone users. This coupled with the statistics showing that the average smartphone user spends 3 hours and 15 minutes on their phone, the ability to reach smartphone users means you can reach them anywhere at any time. 

Why use Digital Marketing? Its benefits!

Through the successful implementation of a strong digital marketing plan, there are several benefits that can directly help your business. In particular, each of the digital marketing strategies can help you advertise your business directly to your target audience. Not only can you reach them on a local level, but can go broader to national and international levels. No matter where you are, you can connect with your target audience which consequentially means you can understand their wants and needs from your brand.

With the ability to connect with your target audience online, digital marketing also allows you to go above and beyond the boundaries of traditional marketing. Primarily, the fact that digital marketing is measurable it means that you have the ability to optimize your strategies. This ability to adjust your digital marketing strategies provides a cost effective way to advertise your business and therefore allowing for a greater return on investment.

At Binate Digital, we offer digital marketing services to help you build your online presence. We understand the importance of digital marketing for small businesses. For more information on our services check out Binate Digital or contact us on 01 245 3246.

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